About

AsWeMayThink is the multi-disciplinary design collaboration of Fernando Leppe and Christian Martel. Based in Montreal, we’ve worked with artists, startups, Fortune 500 companies, and an iconic cult record label.

Using a range of mediums, we take abstract ideas and make them visible and accessible. Like the elemental origami fold that gives us our name, we find inspiration in the ways in which simple shapes become complex forms, and vice versa—the folding and unfolding of ideas.

We specialize in art direction, illustration, animation, branding, and experience design, from motion to code.

Experimentation of all kinds is our forte, inspired as we are by new ideas born of collaboration and shared philosophies. We are forever curious about human behaviour, motivation, and human-computer interaction.